︎︎︎Selected Works
ARCANA Hospitality Branding
PIGEON PARADOX Publication Design
ASIAN CINEVISION Cultural Institution Branding
NANOTECH EXPO Identity System
FIBER IS MY ALPHABET Exhibition Catalog
MAGNIFIK Font Design

FIBER IS MY ALPHABET.
:Beyond Craft, Becoming Art.

︎︎︎Exhibition Concept
︎︎︎Editorial Design

Fiber is Alphabet: Beyond Craft, Becoming Art is a hypothetical exhibition featuring artists who interpreted textile and fiber with their unique idea and expanded the traditional notion of textile art. This exhibition explores how textile and fiber media have been redefined into a new way of art beyond tradition, stereotypes, and practical usage. The design of the exhibition and catalog re-imagined the traditional weaving mechanism into a visual voice. The vertically stacked graphic shapes mimic how the loom moves and interweaves the thread.
︎︎︎Exhibition Catalog 6x11”, 144p
© 2024 Jenna Lee

︎︎︎Selected Works
ARCANA Hospitality Branding
PIGEON PARADOX Publication Design
ASIAN CINEVISION Cultural Institution Branding
NANOTECH EXPO Identity System
FIBER IS MY ALPHABET Exhibition Catalog
MAGNIFIK Font Design
︎ hi@jennalee.design 
© 2024 Jenna Lee